Apr 5, 2017
CHARLOTTE, NC — Roberts PolyPro, powered by ProMach, showcases for the first time at BrewExpo America in Washington DC, April 11-13, vibrant, innovative can handles for two, four, and six packs of craft beer that are unlike any carrying handles on the market. Craft brewers may opt to apply the handles by hand and later, as sales increase, move to the new Roberts PolyPro semiautomatic handle applicator for packaging up to 10 24-can cases per minute. Roberts PolyPro takes sustainability seriously and has created recyclable handles that use 30 percent less plastic than ordinary, less appealing handles. (Roberts PolyPro Booth # 2541)
Tabs that push to hold and lift to remove give the handles their distinctive appearance. Brewers choose vibrant PMS colors that most attractively complement the pack’s graphic appeal. The handles allow the cans to be closely stacked for efficient storage at the brewery. These new high density polyethylene (HDPE) handles are 100 percent recyclable. On outings, the handles can be reapplied for convenient carrying home to refrigerators for unopened packaging or to recycling bins for empties.
“Craft brewers want to convey distinctiveness not only in their brews, but also in packaging,” said Richard Brothers, Product Manager, Roberts PolyPro. “We designed these handles with that intent. When people view these handles, their first reaction is to reach out and touch them. What better way to capture attention on crowded store shelves? Furthermore, the handles are consumer friendly in terms of getting them on and off and for recycling.”
The new semiautomatic applicator is easy to use and portable. Simply roll it out of the way when not in use. It was designed for speed and to satisfy the budgets of cost conscious brewers. This applicator is compatible with 12- and 16-ounce cans. It is ideal for breweries and mobile canning companies. Applicator operators will be able to quickly pack cases and then be free for other duties. Learning how to operate the applicator requires only minutes.
For more information on the new Roberts PolyPro appealing, sustainable can handles specifically designed for the needs of craft brewers, and the new semiautomatic handle applicator, call 800-269-7409 and visit www.RobertsPolyPro.com for more information on this innovative company. Be sure to stop by the Roberts PolyPro BrewExpo Booth # 2541.
Beverage, food, and consumer goods companies of all sizes choose Roberts PolyPro for plastic bottle, can, and box handles and application systems. Roberts PolyPro provides innovations that meet the challenges of today’s marketplace for multipacking and carrying. As part of the ProMach Filling & Capping business line, Roberts PolyPro helps our packaging customers protect and grow the reputation and trust of their consumers. ProMach is performance, and the proof is in every package. Learn more about Roberts PolyPro at www.RobertsPolyPro.com and more about ProMach at ProMachBuilt.com.
Vice President, Marketing